Starbucks was launching the Chocolate Java Mint Frappuccino for the summer and wanted to do something unexpected to introduce it.
The drink transports you to a place of summer nostalgia, and with more than 14 million kids going to summer camp every year, we wanted to harness that nostalgia and create our own magical summer camp.
Working with paper artist Tommy Perez, we created Camp Frappuccino, a unique paper world that was brought to life through a series of stop-motion videos and photography.