LifeBridge Health is a hospital network in the US and we created a platform for them called Care Bravely that is designed to rally staff and the community to not just look after people with compassion, but also to care fiercely and boldly.
With the success of this platform, came a proactive brief that focussed on the bravest patients of all: kids.
For kids, having cancer can feel like a horror movie. So we created an alternate world to visualize how it feels to have Cancer, and show how by Caring Bravely, it doesn’t have to be scary.
Director Douglas Avery and cinematographer Kate Arizmendi helped us bring this to life.