JPMorgan Chase wanted a way to educate kids about the importance of financial literacy as they grow up.
Despite the fact that kids are more online than ever, the comic book industry continues to grow every year, so we wanted to meet kids where they were already at.
The Quest follows Isabella as her and her friends as they battle a surrealist wonderland anchored in financial lessons. Despite their trials and tribulations, (spoiler alert) they make it back home in one piece after learning to be a more financially savvy.
This story was made into a comic book that was given out at branches across the country. It did so well that we also transformed into an interactive digital experience. Shoutout to Rosemary Valero O’Connell for being our illustration guru.
You can explore the whole story here.