Lennox a HVAC company wanted an awareness campaign they could use on their social media that allowed them to stand out from competitors.
Social media is a melting pot of conflict and polarizing opinions, so we wanted to CLEAR THE AIR on some of the internets most controversial topics.
Working with the amazing Laura Merians Gonglaves, we went out to Washington Square Park and asked people a range of divisive questions. We captured the unique human logic and turned it into social videos, infographics, and polls to help clear the air thanks to Lennox.