We were tasked with creating an awareness campaign on social for Lennox, a HVAC company.
The internet is a melting pot of conflict and polarizing opinions, so we wanted to clear the air on some of the internets most CONTROVERSIAL topics.
Working with the amazing Laura Merians Gonglaves, we went out to Washington Square Park and asked people a range of divisive questions. Is a hotdog a sandwich? Is water wet? Toilet paper: over or under? How do dogs wear pants? We captured the unique human logic and turned it into social videos, infographics, and polls to help clear the air.