Planet Fitness has silly gimmicks in their gyms to entice people in, however most people don’t want their gym to have free pizza and old machines. they want a place that is accepting and approachable - and most importantly FUN!
We were tasked with creating a campaign across print, social, and TV that shows how much more approachable fitness can be at Crunch vs other gyms (*cough* Planet Fitness *cough*).
We worked with The Voorhes to bring this to life.