Part of my job for the last few years has been to lead, oversee and guide the Starbucks brand through Seasonal Campaigns, to Partnerships, to their Rewards program. The work spans from marketing activation, video, across social and digital as a whole.
There is SO much work within my Starbucks role, so I wanted to treat this section as a snapshot of the brand as a whole.
Each campaign comes with their own unique process, brief, and journey which I didn’t want to bore you with here. If you have any questions about a project specifically, please reach out.