We were tasked with creating a campaign for Peace Tea inspires teenagers to put good vibes into the world.
54% of all teenagers feel like they spend too much time on their phones, and not enough time doing things outside, so we wanted to harness this and get them to go outside and do randomer random acts of kindness.
Our challenge was to create examples of random acts of kindness that were a twist on something people are familiar with. For example, giving a stranger a flower, or giving someone a lift.
Within a few weeks of the campaign launch we had over 21 million impressions with thousands of teens all over the country doing their own randomer random acts of kindness.